Compulsory Courses for Department of Public Relations and Advertising

CMN 101 Introduction to  Communication: The aim of the course is to help students to understand the fundamental concepts in communication such as the process of signification and representation. Students will also acquire knowledge about the historical development of different media sectors and understand how they work.

CMN 201 Social Psychology: This course covers introduction to social psychology basic subjects are; social believes and judgments, behavior and attitudes, confomity and obedience, persuasion, group influence, prejudice and aggression and helping.

CMN 202 Sociology for Communication: This course presents students fundamental concepts and issues in sociology and connects them to communication studies.

CMN 203 Communication Workshop: In this course, while working on public relations, preparation of press release which is needed to reach the media and to create public opinion, are explained through examples. Each subject is supported by applied studies.

CMN 208 Political Science: This course aims to develop students’ understanding of political science. Students are expected to take active roles in the learning process and make presentations about different ideologies

CMN 217 Communication Theories: The aim of the course is to help students see the intricacies of the communication field in which they will be spending most of their professional time.

CMN 303 Research Methods in Social Sciences: Research Methods for Media Studies provides students with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, and textual analysis. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Students will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this course provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology.

CMN 306 Interpersonal Communication: The aim is to teach the students to be able to talk peace in a world of conflict.

CMN 310 Law of Communication: This course presents students fundamental concepts and issues in communication law with the aim of helping them develop an understanding of how legal systems function.

CMN 311 Public Opinion Research: Public Opinion Research, is a survey research which has been specializing in survey research. Public Opinion Research has been providing survey and market research to over corporations, non-profit organizations, government agencies, public officials and professional associations. The conducts public attitude surveys; focus groups; demographic studies and market research for development projects, publications, business groups, banks, communities and country clubs.

CMN 413 Media Ethics: This course aims to establish the importance of the philosophy of ethics in communication and media studies. The course begins with introducing the central questions and discussions on ethics and morality and continues to elaborate on the role of ethics as a philosophy in media and communication practices, in analyzing media structures and use and control of new media technologies.

CMN 431 Political Communication: Introduction to theory and practice of political communication; role of media in political campaigns, press-government relations and policymaking; implications for media, politicians and the public. Impact of the media on American politics through their interactions with political actors and involvement in the policymaking process; use of strategic political communication in government, and the media’s role in spotlighting policy problems and suggesting policy solutions.

CMN 444 Communication and Modernity: This course is an introduction to the formation and prospects of modernity and postmodernity and to the communication aspects of these processes. The course will start with the formation of modernity going back to its roots in Enlightenment, and proceed to the development of modern state, media, and changing class, gender and race divisions in this process. The course will then move to globalization and modernity/postmodernity covering topics such as social media, politics and power. Students are expected to develop an understanding of modernity/postmodernity and to be able to make sense of contemporary society with a critical perspective.

ECON 111 Principles of Economy: Economics and scare sources problem, factors of production, demand and supply, market equilibrium, elasticity, consumer preferences, production and cost, main market types, GDP,  aggregate demand and aggregate supply, product market, monetary system, monetary and fiscal policies, inflation and growth, international trade.

HIST 103 History of Civilization: The course covers the main developments of the mankind from the earliest to the present time. The main focus is on the big turning points of the culture such as the Neolithic Revolution, the rise of the civilizations, the Renaissance, Industrial Revolution, and modern periods. By exploring the history of the World, students learn how to think creatively and critically, to reason, and ask questions about the social, political and economic systems and institutions. The experiences  of the past is necessary to understand the world we live in, and give us tools to imagine the future.

MARK 301 Principles of Marketing: The objective of the course is to describe the nature and the application of marketing ideas and concepts; Apply a customer focus in a range of situations; Specify the requirements for effective marketing; Outline the marketing management process and describe a range of techniques used to implement marketing strategies; Demonstrate the importance of marketing ideas and techniques in a range of organisations and society in general.

PRA 202 Introduction to Business: The origins of business science, its development, its present position, basic concepts related to business science, relations with other disciplines which business science is related will be identified and examined. After this basic frame is drawn, the management functions that form the core of the business will be explained.

PRA 302 Marketing Research: The concept of class is consist of the marketing and marketing communication. Also subject is related with the marketing communication techniques.

PRA 309 Design of Advertisement: This course aim to teach advertising design in visual, auditory and social networks. It focuses on design of linguistics, syntax and slogans in advertisement. General rules and process in advertising design for advertisers and consumers. Design and perception management in TV and social networks is important for this course. Relationships between marketing and advertising design explains during the semester. Corporate and local advertising designs are the other subjects which are focusing on during the semester.

PRA 313 Graphic Design: Introduction to some graphic design computer programmes, such as Adobe Photoshop and Adobe Illustrator.

PRA 332 Application of Advertisment: This course is designed to provide an overview and understanding of the strategic planning and management process required to develop and execute content communication campaigns. While referring to concepts such as marketing, consumer behavior, corporate culture, media, marketing communication, which should be taken into consideration during the campaign planning, development and implementation process; All stages of the campaign in the form of process and stakeholder analysis, goal setting, target audience determination, strategy and tactics development, implementation, measurement and evaluation are examined in detail.

PRA 333 Corporate Social Responsibility: With this course, the concept of corporate social responsibility, scope and development process is aimed to learn. In particular, understanding the importance and purpose of corporate social responsibility projects in the context of public relations is another important issue.

PRA 403 Management in Advertisment and Public Relations Agencies: This course attempts to show the way in which activities are conducted in advertising and public relations agencies, what types of activities the agencies perform, how they organize relationships when they perform these activities, and the understanding of the business in agencies when examining ways to make.

PRA 414 Publicity and Promotion Strategies: The content of course is related with the publicity, promotion concept and features. Also, this class contains marketing communication and integrated marketing communication (IMC) process.

PRA 433 Planning and Practices in Public Relations: Public Relations Strategies introduces students to the strategic planning process involved in putting together and coordinating organizational public relations efforts.

PRA 440 Department Project: Students should apply a real PR project in this course. This course prepare students to real life.

SOC 122 Sociology: What Sociology is? What it means to think sociologically? What concepts and theories make sociological perspectives? These are some of the questions that SOC122 tries to explore. This class offers an introduction to the basic character of society and the relationship between society and the individual. Students are being introduced to key issues addressed by contemporary sociologist; class, race, gender, sexuality, religion, globalization, education, health care, crime, the media, and the environment.

AIT 103 Principles of Atatürk’s I: The course examines the recent Ottoman history and the process of renewal that the Ottoman state had entered since the middle of the 19th century and the collapse of this process, the history of national struggle and the emergence of the idea of national independence.

AIT 104 Principles of Atatürk’s II: Besides the philosophical foundations of Ataturk’s principles historic events up to the establishment of the Republic of Turkey, the basic meaning and form of interpretation in the light of contemporary developments founded on the Turkish modernization are the focus of this course.

YIT 101 Turkish for Foreigners I: It is a beginner course. Accordingly, it is carried out within the framework of a curriculum that covers beginner topics.

YIT 102 Turkish for Foreigners II: The aim of this course, which is a continuation of YIT101, is to improve the Turkish of students and to increase their basic knowledge of English.

ENG 101 English I:  It is a beginner course. Accordingly, it is carried out within the framework of a curriculum that covers beginner topics.

ENG 102 English II: The aim of this course, which is a continuation of ING101, is to improve the professional English of students and to increase their basic knowledge of English.

Elective Courses for Department of Public Relations and Advertising

CMN 106 New Media Technologies: Digitalization of the media and the emergence of the new media technologies are probably the most influential changes after the press printing. The nature of marketing, advertising public relation, filmmaking and broadcasting, journalism and many other professions in the field of communication have profoundly changed by the emergence of these new changes, Therefore, it is essential for us to get to know these new and fast-pacing changes and get adapted to them both in the level of personal and professional. That’s what this course is all about to introduce this non-traditional view to students and equipped them with the necessary knowledge about the evolution of communication technologies, their origins, characteristics, and the way they have effected human interactions.

CMN 120 Creative Ideas: Creativity is known as a key tool for a successful business. In this respect, creativity might be assumed as a mere professional tool in the hand of companies and businesspeople. However, as an individual, we are involved in producing creative ideas and tools for our personal daily life, whether it’s choosing your clothes or managing your tight budget during the month, you are always engaged in producing creative ideas.

CMN 330 Presentation Techniques: Preparing and delivering powerful presentations is a skill we all need both in academic and professional basis. A powerful presentation would booster our professionalism and effectiveness.  This is a practical course where students are required to give multiple presentations in the class in order to develop their skill to express themselves clearly and confidently.

CMN 341 Research of Mass Media: Mass communication is the study of how people and entities relay information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood to relate newspaper, magazine, and book publishing, as well as radio, television and film, even via internet as these mediums are used for disseminating information, news and advertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.

CMN 405 Cultural Studies: Cultural Studies is an interdisciplinary field. Drawing on the sociological end of the cultural studies, this course focuses on diverse perspectives on culture and society. We will examine different theoretical positions in relation to culture and media including, the rise of mass culture, ideology and cultural hegemony, popular culture, feminism, racism, and social resistance. We will ground theory in both the practice of doing cultural studies and the production of media texts.

CMN 455 Globalisation and International Institutions: This course surveys theoretical, legal, and political issues confronting intergovernmental and trans-governmental organizations, globally and regionally. It includes the analysis of their powers; legislative, executive, adjudicatory. We will be examining historical aspects of the development of International Organizations, their diversified roles and the effectiveness with which they perform their assigned functions. In addition, we will be exploring various theories that attempt to explain and evaluate International Organizations as a process and as a series of institutional mechanisms. Particular  attention will be given to formal organizations such as the United Nations, and the European Union, and also be to less institutionalized bodies of rules and norm, i.e. the international trade and monetary regimes. Several class sessions will be devoted to case studies of contemporary international organizations, through student group projects and participation.

FLM 110 Sound Editing I: Sound Recording for Film-making: Sound Effects, Dialogue, Foley, Location Sound

FLM 231 Basic Concept of Sound and Image: This course aims to introduce students to basic concepts and techniques required for capturing quality sound and image.

FLM 314 History of Radio and Television: This is a history course with Radio and Television. This course mainly focuses on American culture. However, it tries to extend its historical perspective on other countries through the international students’ presentations on the history of radio and television in their own countries. As the history of these media is connected with the political, cultural and industrial histories, we look through the contextual situation in which these media are emerged.

FLM 315 Semiotics: The course aims to introduce students to the principles of semiotics, semiotic analysis and representation in cinema. Students will gain an understanding of the origins of structuralism and be able to apply semiotic and structuralist methodologies to critically analyse the sign systems, expressions and content in films.

FLM 318 Film Genres: What does film genre mean? What are the approaches to genres? What are the similarities and differences of various genres, and why do we need them? These are some of the questions we are going to discuss in the current course. Watching genre films and following the lectures, students are expected to be able to recognize features of different genres and develop critical responses to the above-mentioned questions.

It is aimed to evaluate the developments, changes and reflection of new media concept, social media and digital communication applications in the institution / brand dimension with the changes especially in internet based media.

JRN 201 Introduction to Journalism: In this course, we will study the principles and practices of journalism as well as journalism’s role in a democratic society.

JRN 206 Interviewing Techniques: Interviewing is an important element of journalism. Students will learn how to prepare for interviews, how to conduct interviews, and how write them.

JRN 212 New Information Techniques: This course will examine the new information technics and its reflections in journalism througout the world. To be able to do that, economic, political, technological, and socio-cultural changes will be discussed as well. In this class, students will be able to discuss all the changes starting from Industrial Revolution.  Class will also focus on satellite systems, digital broadcasting, surveillance systems and digital economy as well.

JRN 401 Investigative Journalism: Students will be able to demonstrate an initial understanding of and competence in identifying enterprising investigative stories. They will be able to gather and report investigative news in an accurate, fair, comprehensive and clear manner as required to practice effectively as a professional in print or digital journalism.

JRN 408 Current Problems of Local Press: It is a course that investigates current problems that media has faces in daily route.

PRA 200 Sustainable Development: We will try to understand what is “Sustainable Development” and examine the goals and principles of SD by looking into its primary examples in different countries.

PRA 333 New Media and Digital Applications: On the basis of this course, information society concept, scope, new media and digital technologies, applications which emerged together with changes and developments in information communication technologies are included.

PRA 422 Corporate Communication: The concept of class is related with the corporate communication concept, features and coverage and related case studies.